Operational Marketing Online Course

Operational Marketing Online Courses in South Africa

2KO South Africa offers online Operational Marketing courses as part of our series of online marketing and innovation training courses, available world-wide 24x7 over the Internet.
Online Operational Marketing courses are available through 2KO Africa; and students in Johannesburg, Cape Town and Durban are able to enrol today. In fact we make our courses available all over South Africa and beyond our borders. The only requirement for these courses is a computer with internet connection. 2KO Africa training centers deliver computer courses for certification, with enrollments open for full-time classes or internet-based online courses.


Course Description

This course is designed primarily for marketing and communication specialists, sales and customer relations managers, and directors in contact with marketing. You will focus on your understanding and application of marketing principles in order to improve your company's relationship to its customers, its ability to align strategic and operational objectives with market activity, and customer reception of new products. After working through the modules in this course you will be able to better manage your marketing process in order to reach your target market, secure customer loyalty and achieve the results you want for your company.


Course Objectives

To develop a successful, customer-focused operational marketing plan

To create and develop high-impact sales support tools

To use promotion to increase sales and consumption

to create and follow a customer relations programme with a multi-channel marketing plan

To design a relationship marketing strategy that allows you to identify and secure the loyalty of strategic customers

To identify high-potential customers

To align market forecasts with corporate objectives

To orchestrate a successful marketing/sales launch



4 hours


Course Content

The eight modules in this course are:


Strategic marketing plans - learn how to structure an operational marketing plan effectively, specifying objectives for each customer segment, and measure how the plan is progressing using key indicators and ratios

Sales support - develop and apply effective, targeted writing techniques to be able to convert the features of an offer into customer benefits, and identify the best customer arguments when dealing with competition

Promotions - learn how to create a high-performance promotional plan and incorporate it into your operational marketing plans effectively

Relationship marketing in practice - discover how to build and measure a customer relations programme to develop customer loyalty

Relationship marketing strategy - focus on how to implement a relationship strategy that allow you to identify and secure the loyalty of strategic customers

Using customer equity to create value - learn how to calculate a customer's potential value and evaluate customer potential to define your marketing strategy

Aligning objectives with market forecasts - learn to convert corporate strategy into realistic marketing objectives

Launching a new product successfully - acquire a new product launch process by identifying key actions, drawing up powerful arguments and sales promotion tools that are adapted to the target market, and getting all internal and external resources involved.