Executive Diploma in Digital Marketing
2KO Africa is a partner with European International University (EIU-Paris), and offers online diplomas world wide. The diploma in Digital Marketing is available in South Africa, and everywhere else in Africa, through 2KO Africa. Over the years, the world has witnessed a dramatic paradigm shift from analog to digital. Nowadays, many are hooked online, making digital marketing as the best medium to gain prospect leads and be able to reach out to them effectively. This programme is aimed to give professionals with a well-rounded knowledge about digital marketing that will enable them to have a breakthrough in their career or business.
WHAT WOULD YOU GET AT COMPLETION
1. Mastery of and competency in specific targeted job skills much required for personal impact and professional success.
2. Nationally recognized and international accredited EXECUTIVE DIPLOMA IN DIGITAL MARKETING evidencing your competitive advantage in the job market, locally and internationally.
3. Greater confidence to face job-related tasks and achievement of optimized performance.
4. Direct application of relevant vocation-specific skills and technical know-how transfer for significantly improved performance at workplace.
5. Higher likelihood of being considered for job promotions and salary upgrades.
6. Become officially certified as EXPERT SPECIALIST, both theoretically and practically, in a specific field of specialization
- Learners should possess a high level of motivation and self-discipline.
- Learners should be proficient in the English language.
- Learners should possess at least 1 year of professional working experience in any field, and/or has completed high school.
- Learners must possess basic smartphone or computer operating knowledge and skills.
Up to 6 months
Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study
ASSESSMENT OF LEARNING
Personalised exercises, assignments and/or quizzes are utilized throughout the course/programme to measure progress in learning.
such comprehensive assessment procedure is characterized by being diagnostic, formative (intervention-oriented), and summative
100% completion of courses and assessment therein is required to be able to get certified in the said course and/or programme
RECOGNITION & ACCREDITATION
The European International University (EIU-Paris) is duly recognized as Vocational Education & Professional Training (VEPT) service provider in accordance to Article R.6351-6 of the French Employment Code, under the registration number: 11755784775, with the prefecture of the region of ILE-DE-FRANCE, as well as internationally accredited by the Accreditation Service for International Schools, Colleges, and Universities (ASIC), a U.K. Government recognized international accreditation body.
EIU STATE-OF-THE-ART HARD COPY AWARD DESCRIPTION
EIU awards are printed on state-of-the-art security papers fully compliant with the London Clearing Banks Paper Specifications, as well as ISO 187:1990 Standards. EIU awards possess anti-fraudulent attributes which consist of forgery and data modification preventions. The red lines under the EIU logo and address are printed in micro-text ‘European International University” that can be seen only under a magnifying glass. The invisible pre-printed background with the word EUROPEAN INTERNATIONAL UNIVERSITY would only be visible under UV light. The logo of the University is specially embossed using the latest emboss printing technology, and lastly, the EIU official stamp is printed on the award using the elegant looking Gold Block.
With the advent of modern technology, it has been said that powering your digital dreams will take your business ahead.
By the end of this programme, the participants will be able to:
Gain a deeper understanding of the key principles of digital marketing and how it affects consumer behavior.
Develop advanced skills in various digital marketing tools that can boost the company’s profitability.
Identify the most effective marketing channel in which target audience can be reached.
Demonstrate knowledge on how technology creates an impact on marketing outcomes.
Module I – Digital Marketing
This module will teach the participants that the world is constantly moving towards modernisation and soon enough, digital marketing will outperform traditional marketing methods. Thus, they must be able to incorporate it into their marketing frameworks and along these lines, they would be able to channel their business to soar into greater heights.
Module II – Social Media Management
This module will introduce to the participants that social media management is more than just posting updates to all your company’s social media profiles; it goes beyond that. They must know that each of their campaigns are not only to raise brand awareness to the consumers, but at the same time should be used as a platform in building long lasting relationships with them.
Module III – Consumer Behavior
This module will help the participants understand the very complex topic that is consumer behavior. The people’s living standards, the latest trends in fashion and technology often change thereby making sales objectives dependent on them and in order to market products and services successfully, organisations must know who their customers are, what affects their buying behavior, and who can be their potential target market.